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The 7 Step process to creating an engaging screencast You can go through your app's key features while showing the problem you're solving and the outcomes you create. It helps make the video more engaging and unique, especially if you have a large library of videos.Īnimated screencasts also make for great explainer videos.
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Instead, animated screencasts are best when a single function is being shown. Having constant animations and soundtracks throughout an hour-long walkthrough can become distracting and impact the viewers' understanding of what's being shared. This type is best for shorter screencasts. These screencasts have added animations and a soundtrack to make the screencast more exciting and engaging. These can be the most effective type for training and retention, but they are also resource-intensive to make. You can add prompts that bring viewers to different parts of the video or different videos entirely. Viewers can interact with images, icons, and text on the screen to perform actions. The possibilities only get bigger from here. Again, these can be quite simple.Īdding quizzes and questions throughout a basic screencast can help keep viewers more engaged and improve their retention of the information that was shared.
Screencast animation software#
This is a 'let me try' approach where learners can control screen elements to actually interact with a rendering of the software to be learned. If it's well done, it can provide more value and information to the viewer than a basic screencast.
Screencast animation how to#
This could be background or theoretical information that helps users better understand how to use the software, extra information to give the viewer more context on when to use a particular feature, or it could even slide from a sales deck to encourage viewers to buy.Ī well-narrated slide cast will usually include text, images, graphics, and video clips throughout the presentation. Instead of simply showing how the app's user interface works, it gives the presenter the chance to present more information. These might seem very simple, but they can be used to provide clearer information to the viewer. This involves a presentation or slideshow that is typically created with presentation software such as PowerPoint. These all help the viewer focus on the most important parts of the screencast. They can range from being simple and basic all the way to being heavily produced and edited.Īt the basic end of the spectrum, it's usually just a narrator showing and explaining how to use the app's features in real time.Īs the production value increases, there are usually more edits, cuts, and on-screen markups. In this type of screencast, the instructor takes a "show them" approach by giving the audience a view of the expert's desktop as they demonstrate a task or process. There are easy-to-use tools to make simple screencasts, but creating marked-up and interactive screencasts requires practice and experience with more advanced tools. Your experience with screen casting and video editing software.Video production costs can grow faster than you might expect, so you'll have to consider where you're willing to sacrifice production quality. Is it purely informational? Or do you want to accomplish other marketing and sales goals with it too? The format that will be best for your particular use case depends on a number of factors: There are four main types of screencasts you can create. If you have ever watched a video tutorial where viewers can see what's happening on the screen of the instructor, that's the type of video we call a screencast.Ī screencast typically includes some sort of audio voiceover and can contain various objects like text, images, audio, and even mouse movements. It's almost certain that you have seen one before.
Screencast animation professional#
Research shows that 90% of the top software organizations choose professional screencast videos for their businesses to educate their customers. Screencasts are among the most popular on the web. What to include in your screencast to not only inform users but engage them to drive brand awareness, social sharing, and actual salesĪt the most basic level, a screencast is just a video recording of an app's user interface and features.How to get started creating your next screencast.Screencasts provide a way to produce engaging and useful videos for customers, employees, or anyone else–without having to worry about all the gear and other technical issues that can make a video so daunting.Īll you really need is a computer with some basic software. What about cameras? Lighting? Microphones? Actors? Where do you even start? The issue is that getting started can feel intimidating. More companies are looking into using video to show people how to use their software and digital applications.